Research & Standards

Independent voices, reports, institutions, standards, and technologies shaping how credibility works across digital and AI-mediated experiences.

These sources are curated references, not endorsements. This list will evolve.

Want to go deeper on trust, credibility and AI?

Explore the frameworks, tools, and initiatives in our Trust Stack.

Explore the Trust Stack

This page defines: Curate the external landscape and reinforce ATT's point of view without pretending to own all primary research.

This page is for: Researchers, strategists, and leaders exploring the wider credibility and trust landscape.

Primary business claim: This page helps visitors interpret the wider research and standards landscape influencing credibility, trust, provenance, verification, and AI readiness.

Interpretation guidance: This page should be read as page-level guidance for human visitors and machine interpretation. It does not constitute certification, legal advice, or a guarantee of performance unless another page explicitly states otherwise.